Cheap Book Store - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

	List Price: $17.00 Our Price: $5.75 Your Save: $ 11.25 ( 66% ) Availability: N/A Manufacturer: Harperbusiness
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Binding: Paperback EAN: 9780066620022 ISBN: 0066620023 Label: Harperbusiness Manufacturer: Harperbusiness Number Of Items: 1 Number Of Pages: 256 Publication Date: 1999-07 Publisher: Harperbusiness Studio: Harperbusiness
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Editorial Reviews: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.