Cheap Book Store - Services Marketing

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Manufacturer: McGraw-Hill/Irwin

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Binding: Hardcover
EAN: 9780073380933
ISBN: 0073380938
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 736
Publication Date: 2008-05-23
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin

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Editorial Reviews:

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the bookâ€™s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.