Cheap Book Store - Marketing Strategy: A Decision Focused Approach

	List Price: N/A Our Price: $111.78 Your Save: $ -111.78 ( % ) Availability: Usually ships in 24 hours Manufacturer: McGraw-Hill/Irwin
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Binding: Paperback EAN: 9780073381152 ISBN: 0073381152 Label: McGraw-Hill/Irwin Manufacturer: McGraw-Hill/Irwin Number Of Items: 1 Number Of Pages: 368 Publication Date: 2010-02-17 Publisher: McGraw-Hill/Irwin Studio: McGraw-Hill/Irwin
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Editorial Reviews: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.