Cheap Book Store - Marketing Management

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Manufacturer: McGraw-Hill/Irwin

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Binding: Hardcover
EAN: 9780073529790
ISBN: 0073529796
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 768
Publication Date: 2009-01-09
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin

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Editorial Reviews:
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.