Cheap Book Store - Analysis for Marketing Planning

	List Price: N/A Our Price: $80.56 Your Save: $ -80.56 ( % ) Availability: Usually ships in 24 hours Manufacturer: McGraw-Hill/Irwin
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Binding: Paperback EAN: 9780073529844 ISBN: 0073529842 Label: McGraw-Hill/Irwin Manufacturer: McGraw-Hill/Irwin Number Of Items: 1 Number Of Pages: 312 Publication Date: 2007-11-29 Publisher: McGraw-Hill/Irwin Studio: McGraw-Hill/Irwin
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Editorial Reviews: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.