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List Price: N/A
Our Price: $203.13
Your Save: $ -203.13 ( % )
Availability: Usually ships in 1 to 3 weeks
Manufacturer: McGraw-Hill/Irwin
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Average Customer Rating: [ not yet rated ]
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Binding: Hardcover
EAN: 9780073529912
ISBN: 0073529915
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 752
Publication Date: 2007-03-16
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin
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Editorial Reviews:
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Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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