Cheap Book Store - Essentials of Strategic Management: The Quest for Competitive Advantage

	List Price: N/A Our Price: $99.91 Your Save: $ -99.91 ( % ) Availability: Usually ships in 24 hours Manufacturer: McGraw-Hill/Irwin
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Binding: Paperback Brand: NA EAN: 9780078137143 ISBN: 0078137144 Label: McGraw-Hill/Irwin Manufacturer: McGraw-Hill/Irwin Number Of Items: 1 Number Of Pages: 592 Publication Date: 2010-01-07 Publisher: McGraw-Hill/Irwin Studio: McGraw-Hill/Irwin
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Editorial Reviews: Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.