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Cheap Book Store - Services Marketing Pb (European Perspectives)

Services Marketing Pb (European Perspectives)
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Our Price: $179.95
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Manufacturer: Pearson Academic
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Binding: Paperback
EAN: 9780130959911
ISBN: 013095991X
Label: Pearson Academic
Manufacturer: Pearson Academic
Number Of Pages: 736
Publication Date: 1999-02-15
Publisher: Pearson Academic
Studio: Pearson Academic

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Editorial Reviews:

This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2).


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