Cheap Book Store - Strategic Marketing Problems: Cases and Comments, 10th Edition

	List Price: $138.80 Our Price: $14.88 Your Save: $ 123.92 ( 89% ) Availability: N/A Manufacturer: Prentice Hall
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Binding: Hardcover EAN: 9780131421844 ISBN: 0131421840 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 704 Publication Date: 2003-07-22 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.