Cheap Book Store - Marketing Management (12th Edition)

	List Price: $166.67 Our Price: $29.57 Your Save: $ 137.10 ( 82% ) Availability: N/A Manufacturer: Prentice Hall
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Binding: Hardcover EAN: 9780131457577 Feature: (12th Edition) ISBN: 0131457578 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 816 Publication Date: 2006-01-01 Publisher: Prentice Hall Studio: Prentice Hall
Features (12th Edition) By Kotler, Philip; Keller, Kevin Lane
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Editorial Reviews: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.