Cheap Book Store - Framework for Marketing Management (5th Edition)

	List Price: $148.87 Our Price: $103.05 Your Save: $ 45.82 ( 31% ) Availability: Usually ships in 24 hours Manufacturer: Prentice Hall
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Binding: Paperback EAN: 9780132539302 ISBN: 0132539306 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 360 Publication Date: 2011-03-03 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.