Cheap Book Store - Consumer Behavior (10th Edition)

	List Price: $216.53 Our Price: $154.90 Your Save: $ 61.63 ( 28% ) Availability: Usually ships in 24 hours Manufacturer: Prentice Hall
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Binding: Hardcover EAN: 9780135053010 ISBN: 0135053013 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 600 Publication Date: 2009-08-07 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.   Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.