Cheap Book Store - Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

	List Price: $67.67 Our Price: $56.38 Your Save: $ 11.29 ( 17% ) Availability: Usually ships in 24 hours Manufacturer: Prentice Hall
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Binding: Paperback EAN: 9780136027164 ISBN: 0136027164 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 150 Publication Date: 2009-06-13 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.