Cheap Book Store - Marketing: An Introduction (10th Edition)

	List Price: $182.67 Our Price: $147.98 Your Save: $ 34.69 ( 19% ) Availability: Usually ships in 24 hours Manufacturer: Prentice Hall
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Binding: Paperback EAN: 9780136102434 ISBN: 0136102433 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 648 Publication Date: 2010-01-21 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.Â