Cheap Book Store - Consumer Behavior, Ninth Edition

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Manufacturer: Prentice Hall

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Binding: Hardcover
EAN: 9780136110927
ISBN: 0136110924
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 688
Publication Date: 2010-01-17
Publisher: Prentice Hall
Studio: Prentice Hall

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Editorial Reviews:
Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.