Cheap Book Store - Global Marketing, 6th Edition

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Manufacturer: Prentice Hall

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Binding: Paperback
EAN: 9780137023868
ISBN: 0137023863
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 624
Publication Date: 2010-01-13
Publisher: Prentice Hall
Studio: Prentice Hall

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Editorial Reviews:
The excitement, challenges, and controversies of global marketing. Ā Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Ā The new edition focuses on the recent changes in the world, including the global financial crisis.