Cheap Book Store - Luxury Online: Styles, Systems, Strategies

List Price: $53.00
Our Price: $42.83
Your Save: $ 10.17 ( 19% )
Availability: Usually ships in 24 hours
Manufacturer: Palgrave Macmillan

Average Customer Rating: [ not yet rated ]

Binding: Hardcover
EAN: 9780230555365
ISBN: 0230555365
Label: Palgrave Macmillan
Manufacturer: Palgrave Macmillan
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2010-04-15
Publisher: Palgrave Macmillan
Release Date: 2010-03-30
Studio: Palgrave Macmillan

Related Items
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale Luxury Brand Management: A World of Privilege Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them Luxury Fashion Branding: Trends, Tactics, Techniques

Editorial Reviews:
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.