Cheap Book Store - Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy

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Manufacturer: Palgrave Macmillan

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Binding: Hardcover
EAN: 9780230579194
ISBN: 0230579191
Label: Palgrave Macmillan
Manufacturer: Palgrave Macmillan
Number Of Items: 1
Number Of Pages: 200
Publication Date: 2009-05-15
Publisher: Palgrave Macmillan
Release Date: 2009-04-28
Studio: Palgrave Macmillan

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Editorial Reviews:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.