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Cheap Book Store - The Designful Company: How to build a culture of nonstop innovation
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List Price: $24.99
Our Price: $16.49
Your Save: $ 8.50 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Peachpit Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.4063
EAN: 9780321580061
Feature: ISBN13: 9780321580061
ISBN: 0321580060
Label: Peachpit Press
Manufacturer: Peachpit Press
Number Of Items: 1
Number Of Pages: 208
Publication Date: 2008-12-26
Publisher: Peachpit Press
Studio: Peachpit Press
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Features
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ISBN13: 9780321580061
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Reviews:
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“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.
This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”
Excerpts from The Designful Company
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Spotlight customer reviews:
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Customer Rating:
Summary: Good book, but maybe I'm already there
Comment: The Designful Company contains good analysis and encouragement on how to move individuals and a company toward a culture of design thinking. It even contains specific steps to consider implementing. It's mostly readable, although I found myself bored at times, as though the author was trying to stretch a simple point to fill a couple pages.
Perhaps I wasn't the intended audience. My entire career has been in high-tech -- mostly in start-ups -- and my current company strongly encourages design and innovation. So there wasn't a lot in this book that was news to me. For someone looking to break out of a deep rut of "doing it the way it's always been done," I'm sure this book would be inspiring.
In one of the editorial reviews, above, Gary Reynolds highlights "lever of change" #8, "Ban PowerPoint." While I'm not going to defend PowerPoint, I'll make the point that the tool is probably not the problem; it's how the tool is used. It's good to remove PowerPoint (or any tool) if it's truly preventing you from moving forward, but a better idea might be to teach people how to make better use of the tool.
Customer Rating:
Summary: Straightforward and almost predictable. Kinda what I expected
Comment: I'll keep it brief and to the Marty Neumeier style. Great insight, somewhat repetitive, a bit on the abstract and philosophical side. I much more preferred his ZAG book which contains the similar ideas but reads in a more fluid and informative way.
Customer Rating:
Summary: A New Take on Design and Management
Comment: It wasn't that long ago that a company could manufacture a mediocre product and use mass advertising to succeed in the marketplace. According to author Marty Neumeier, those days "have come to an end." [p. 61]
It's innovation that's driving opportunity and market share -- think iPod, Google, Prius and NetFlix.
How do you radically differentiate, as well as solve all the other persistent, pervasive, slippery problems facing business today?
The answer to that question is the central theme of his book. According to Neumeier, you'll need to adapt "design principles" into your management processes, fundamentally changing the way you do business.
Easier said than done, of course. How do you "trade the false security of best practices for the insecurity of new practices?" [p. 47]
He has a lot of ideas about how to make it happen. I loved his good/different chart, as well as the identification of the "levers of change."
This is a book about creativity and business, and it's crafted like one. Fun illustrations, text that goes over pages, and a solid index.
The book isn't as much fun to read as something from Jack Trout, but if you're thinking strategically about how you'll need to shape your organization to thrive in the future, you should give this book a serious read.
Customer Rating:
Summary: Great book. Easy read.
Comment: I found this book easy to read and full of inspirational information. This book helps to bridge the gap between designers and non designers. It's a great book for designers to read because it addresses many of the problems we face dealing with management or others who don't seem to get our vision. This is even a better book for those who are not designers as it may help open your eyes and mind to why we think the way we do and why design is so important in every facet of business, especially for end users.
Customer Rating:
Summary: Creating a culture of innovation
Comment: Another terrific little tome by Marty Neumeier. I wish more authors of design and business books would take his 'whiteboard overview' approach and condense the topic into a clear, concise read. Rather than a light read, though, this book is full of concentrated insight and techniques on operating a 'designful' company and creating a culture of innovation. The illustrations alone helped me visualize the relationship between business structure, design strategy and branding. Highly recommended.
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