Cheap Book Store - Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD

	List Price: $39.99 Our Price: $35.99 Your Save: $ 4.00 ( 10% ) Availability: Usually ships in 24 hours Manufacturer: New Riders Press
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Binding: DVD EAN: 9780321636935 Format: NTSC ISBN: 0321636937 Label: New Riders Press Manufacturer: New Riders Press Platform: Windows 95 Publication Date: 2009-07-02 Publisher: New Riders Press Studio: New Riders Press
Accessories Zag: The Number One Strategy of High-Performance Brands The Brand Gap: How to Bridge the Distance Between Business Strategy and Design The Designful Company: How to build a culture of nonstop innovation
Related Items The Designful Company: How to build a culture of nonstop innovation Zag: The Number One Strategy of High-Performance Brands The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)
Editorial Reviews: BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you’ll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of “brand” - How brands create barriers to competition - Why “charismatic” brands are more valuable - The three questions that can focus any company - How to find and harness your “onliness” - Why innovation depends on design thinking - How “making” improves “knowing” and “doing” - How everyone in the company can be a designer - The modern definition of “design” - Why you need to spend time in the “dragon gap” - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve “wicked problems” - Why shareholder value starts with vision - How to activate the “corporate drivetrain” - How to use stories to shape company success - How a “metateam” can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you’ll get: DVD with 45 minutes of content and exercises--enough activities for a one-day workshop! Downloadable materials, including printable exercise sheets and supplementary content iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English