Cheap Book Store - Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Manufacturer: Wiley

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Binding: Hardcover
EAN: 9780470401422
ISBN: 0470401427
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2009-08-31
Publisher: Wiley
Studio: Wiley

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Editorial Reviews:

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts