Cheap Book Store - Luxury Brand Management: A World of Privilege

	List Price: $53.00 Our Price: $34.81 Your Save: $ 18.19 ( 34% ) Availability: Usually ships in 24 hours Manufacturer: Wiley
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Binding: Hardcover EAN: 9780470823262 ISBN: 0470823267 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 400 Publication Date: 2008-03-31 Publisher: Wiley Studio: Wiley
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Editorial Reviews: A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.