Cheap Book Store - Interactive Services Marketing

	List Price: $190.95 Our Price: $107.03 Your Save: $ 83.92 ( 44% ) Availability: Usually ships in 24 hours Manufacturer: South-Western College Pub
Average Customer Rating: [ not yet rated ]
Binding: Paperback EAN: 9780618641802 ISBN: 0618641807 Label: South-Western College Pub Manufacturer: South-Western College Pub Number Of Items: 1 Number Of Pages: 304 Publication Date: 2007-08-14 Publisher: South-Western College Pub Studio: South-Western College Pub
Related Items Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer The Service Profit Chain Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success International Marketing
Editorial Reviews: Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.