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Cheap Book Store - Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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List Price: $20.00
Our Price: $39.90
Your Save: $ ( % )
Availability: N/A
Manufacturer: Simon & Schuster Audio
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Average Customer Rating:  
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Binding: Audio CD
Dewey Decimal Number: 658.8
EAN: 9780743510127
Format: Abridged
ISBN: 0743510127
Label: Simon & Schuster Audio
Manufacturer: Simon & Schuster Audio
Number Of Items: 2
Publication Date: 1999-08-01
Publisher: Simon & Schuster Audio
Studio: Simon & Schuster Audio
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Editorial Reviews:
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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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Spotlight customer reviews:
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Customer Rating:
Summary: An insightful book pointing out "self-evident" ideas that seems to be not so self-evident
Comment: Being an old book, a lot of information is a bit outdated. AOL, AltaVista are gone, Yahoo! was replaced by Google, and we had a dot-com burst since then.
Banners and pop-ups are still with us.
However the basic concept is still valid. I've read many reviews where people complain about Godin not writing anything "new", that the whole permission marketing idea is thousands years old - as he himself points out a few times in the book, it was the norm until about a 100 years ago -, and this is all intuitive, nothing new there.
But if it is intuitive and so well known, why don't people use it?
The concept is well explained - some would say, repetitive, but those who complain about it forget that he wrote a lot about frequency in his book -, there are 22 short case studies showing different aspects of the concept of permission marketing - including a fledgling amazon.com, just trying to be a successful online bookstore in the shadow of Barnes & Noble.
Yes, it contains a lot of self-evident ideas (short term profit kills off long term profit), but looking around I think self-evident ideas have to be pointed out, because people always forget them, and yes, it can be a bit repetitive at times - how many times did you solve very similar equations in calculus class until you learned how to do it? -, but this is not a novel. It is book that intends to get a message through.
Anyway, I say read it. It won't hurt. :)
Customer Rating:
Summary: changed the way I talk with customers
Comment: This book changed the way to talk with customers. In fact, that statement alone reflects the change-- talk WITH, not to. Gave me an entirely new perspective, which has really helped me on the job and helped me to be way ahead of things which we are just starting to see now, such as all the social media sites coming online. Seth Godin is great and I love his books, but this is one of the best. Still as valuable now as it was when it came out. I look it over at least every year, just to keep me on track.
Customer Rating:
Summary: Good Marketing & Relationship Advice
Comment: "Permission Marketing" is a must read for those interested in marketing, business development, or just good old relationship advice. One of Seth Godin's older works, "Permission Marketing" sets the tone as well as establish a solid foundation for his future work. One may be tempted to pass this book up as it is dated in some respects, especially compared to recent marketing books - however the information contained within is vitally important to your success.
Marketing, as well as business in general is built upon relationships. Seth Godin likens permission marketing to dating - a solid personal or professional relationship is built slowly over time by gaining mutual trust and respect. It surprises me how many individuals and businesses miss the mark on this. One word of warning - after reading this book it becomes painfully obvious who hasn't. This should really be required reading - the world would be a much better place!
Once you've finished this book check out Seth Godin's other work - you won't be disappointed.
Customer Rating:
Summary: Permission Marketing: Turning Strangers into Friends and Friends into Customers
Comment: Permission Marketing: Turning Strangers into Friends and Friends into Customers gave me some good ideas, and a good perspective on marketing, but some of the information is dated. I also found some of the book unnecessarily repetitive.
Customer Rating:
Summary: Still Very Relevant
Comment: Permission Marketing is a marketing timeless classic - a must read for all marketing students and professionals.
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