Editorial Reviews:
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One of the best books on selling ever published, "The New Strategic Selling" has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing 'process', Strategic Selling[registered] presented the idea of selling as a joint venture and introduced the influential concept of Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling[registered], into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of "The New Strategic Selling" confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.
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