Editorial Reviews:
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Reach the right people the right way and turn prospects into lasting customers. "This is not just another book on selling. Weylman shows how to lay the foundation for building a sound, substantial business." - Scott DeGarmo, Publisher, Success magazine. "Most books on selling are filled with positive ways to pump yourself up psychologically for the task. Weylman's work is different. He offers a wealth of specific, tangible tactics for the salesperson to use. What Harvey Mackey did for amateurs, C. Richard Weylman does for professionals." - Al Ries, Co-author, "Marketing Warfare and Bottom-Up Marketing". "Sales professionals will now have set of guidelines on how to build trusting relationships with prospects and customers." - Jack I. Criswell, Executive Director, Sales and Marketing, Executives International. "There is not a single page without valuable information salespeople can use to gain access to more customers." - Tom Hopkins, Author, "How to Master the Art of Selling".
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