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Cheap Book Store - Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
List Price: $24.95
Our Price: $16.38
Your Save: $ 8.57 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: AMACOM
Average Customer Rating: [ not yet rated ]

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Binding: Hardcover
EAN: 9780814413333
ISBN: 0814413331
Label: AMACOM
Manufacturer: AMACOM
Number Of Items: 1
Number Of Pages: 272
Publication Date: 2009-05-13
Publisher: AMACOM
Studio: AMACOM

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Editorial Reviews:

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The author draws on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota. Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom using hard data and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.


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