Editorial Reviews:
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From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.
A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:
• 3S Model of Customer Relationships
• Assessing the "Sweet Spot" for Experiences
• Deciphering the Drama of Business Experiences
• G-way: Secondary Factors
• "Ing" the Thing
• Performing a Sensory Assessment
• Progression of Economic Value
• Real/Fake Matrix of Authenticity
• Taking Note of the Notable
• T-H-E-M-E Model
Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.
The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
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