Cheap Book Store - Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

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Manufacturer: Harvard Business Review Press

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Binding: Paperback
EAN: 9781422102824
ISBN: 1422102823
Label: Harvard Business Review Press
Manufacturer: Harvard Business Review Press
Number Of Items: 1
Number Of Pages: 224
Publication Date: 2006-10-01
Publisher: Harvard Business Review Press
Studio: Harvard Business Review Press

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Editorial Reviews:

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johanssonâ€™s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.