Cheap Book Store - Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

	List Price: $29.95 Our Price: $19.26 Your Save: $ 10.69 ( 36% ) Availability: Usually ships in 24 hours Manufacturer: Harvard Business Review Press
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Binding: Hardcover EAN: 9781591396192 Feature: ISBN13: 9781591396192 ISBN: 1591396190 Label: Harvard Business Review Press Manufacturer: Harvard Business Review Press Number Of Items: 1 Number Of Pages: 256 Publication Date: 2005-02-03 Publisher: Harvard Business Review Press Studio: Harvard Business Review Press
Features ISBN13: 9781591396192 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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Editorial Reviews: Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?