Cheap Book Store - The Ultimate Question: Driving Good Profits and True Growth

	List Price: $32.95 Our Price: $32.95 Your Save: $ ( % ) Availability: Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item. Manufacturer: Harvard Business School Press
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Binding: Hardcover EAN: 9781591397830 ISBN: 1591397839 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 224 Publication Date: 2006-03-02 Publisher: Harvard Business School Press Studio: Harvard Business School Press
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Editorial Reviews: CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.