Editorial Reviews:
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Hundreds of thousands of salespeople have already taken their careers to new levels by following the advice of Stephan Schiffman, America's Number one Corporate Sales Trainer.This special anniversary edition of his perennial bestseller, "Cold Calling Techniques (That Really Work!)" provides salespeople with all the right tools for turning prospects into meetings with decision makers, and then into big sales and commissions. New to this edition are many up-to-the-minute strategies for dealing with technologies such as voicemail systems, caller ID, cell phones, and e-mail. "Cold Calling Techniques (That Really Work!)" is the trusted, easy-to-follow guide every salesperson needs to make a winning pitch and to close the deal.
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