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Cheap Book Store - What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business
List Price: $21.95
Our Price: $8.78
Your Save: $ 13.17 ( 60% )
Availability: Usually ships in 24 hours
Manufacturer: Business Plus
Average Customer Rating: [ not yet rated ]

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Binding: Hardcover
Format: Bargain Price
Label: Business Plus
Manufacturer: Business Plus
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2003-01-02
Publisher: Business Plus
Studio: Business Plus

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Editorial Reviews:

Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In WHAT CLIENTS LOVE, readers will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In WHAT CLIENTS LOVE, Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need.


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