Cheap Book Store - Strategy and Tactics of Pricing, The (5th Edition)

	List Price: $95.27 Our Price: Your Save: $ 95.27 ( 100% ) Availability: N/A Manufacturer: Prentice Hall
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Binding: Kindle Edition Format: Kindle eBook Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 352 Publication Date: 2011-06-15 Publisher: Prentice Hall Release Date: 2011-06-15 Studio: Prentice Hall
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Editorial Reviews: A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.  Â