Editorial Reviews:
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In 2011 a major shift occurred in how businesses market their businesses online. With Google's Panda update in early 2011 and the Freshness update at the end of the year, website owners are under more pressure than ever before to introduce fresh, interesting, and most of all useful content for their readers.
In Content Matters, learn how shifts in the search ranking algorithms make it a necessity to develop high quality content for every one of your web properties, from that personal blog you forget about every couple months to the landing page for your company's premier product or service.
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